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Creative Digital opens its doors to resellers

Creative Digital opens its doors to resellers

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After seven years of product development, e-commerce solution provider Creative Digital Technology (CDT) has announced the signing of its first reseller in the form of Adacel Technologies.

The announcement signals an entry point for resellers looking to move into the burgeoning e-commerce market.

After rolling out solutions for a number of high profile companies and government departments CDT has commoditised its e-commerce applications over the last three years into a comprehensive product line, said CDT CEO Bahram Boutorabi, which can now be integrated into organisations by channel companies.

"We're looking for quality companies," Boutorabi said. "When we looked at Adecel we saw a public company which had been in the market for over 10 years. They've had technical expertise and they had just established a new commercial division which would gain expertise from the rest of the company and be able to deliver solutions in the commercial environment."

Emanating from Sydney's Northern Beaches, CDT is looking to actively pursue local and overseas markets as the e-commerce adoption rate escalates said business development manager Philip Burton. "Managers can't afford to make a mistake and so they've been taking a wait and see approach. This year, with Y2K issues, firms have had enough to take care of, but next year we're expecting things to take off."

According to Boutorabi CDT is at the stage where the company can't handle the market demand on it's own. "The e-commerce market is reaching maturity. Companies keep calling us saying guys we need this or that. We need the reseller force, we need the legs, we need the experts to go out and do it," he said.

Currently the only e-commerce development company in Australia to be Secure Electronic Transaction (SET) certified CDT offers a range of e-commerce products from secure payment and account transactions to backend database integration for the running of the whole e-commerce package said Boutorabi.


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