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Westan

Westan

Westan

BASED IN: Mount Waverley, Victoria

BRANCHES: NSW, QLD, SA, WA

BRANDS: Canon, Intel, Mitsubishi, Panasonic, Samsung, Seagate, Twinhead, Dvansys, Armserv, Armastor, Chromatic Research, EPOX, Western Digital, XstreamaA number of long-term strategic relationships Westan forged with suppliers and resellers has allowed the Victorian computer peripheral products distributor to significantly grow its business over the years. From $4 million in 1994 to $60 million in 1998, Westan's fortune was built on the idea of becoming a "focused distributor" that placed equal emphasis on winning market share for its suppliers, developing its own brand through agreements with major manufacturers and marketing a range of high-end products to its dealer network.

Westan's relationships with resellers are managed through Enterprise Division, which was set up to provide information, products and services that include Internet firewalls, mission-critical storage devices, LAN products, training and education software. The company also lists mission-critical storage devices such as RAID systems among its main areas of focus.


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