After seven years of product development, e-commerce solution provider Creative Digital Technology (CDT) has announced Adacel Technologies as its first reseller signing.
The announcement signals a new entry point for resellers looking to enter the burgeoning e-commerce market.
After rolling out solutions for a number of high-profile companies and government departments, CDT has commoditised its e-commerce applications over the last three years into a comprehensive product line, according to CDT CEO Bahram Boutorabi, which can now be integrated into organisations by channel companies.
"We're looking for quality companies," said Boutorabi. "When we looked at Adacel we saw a public company which had been in the market for over 10 years. They have technical expertise and they had just established a new commercial division which would gain expertise from the rest of the company and be able to deliver solutions in the commercial environment."
"We're keen about the deal," said Wayne Rudland, Adacel's general manager, commercial division. "CDT has got some snappy technology."
According to Boutorabi, CDT is at the stage where the company can't handle the market demand on its own. "The e-commerce market is reaching maturity. Companies keep calling us saying they need this or that. We need the reseller force, we need the legs, we need the experts to go out and do it," he said.
Rudland claims there are a number of companies playing in the e-commerce field but few have the systems integration background of Adacel.
"A lot of companies in the e-commerce space are 4-5 people companies and they come in from a Web design background and think they can do e-commerce, but that's nonsense.
"There are more and more off-the-shelf [e-commerce] products available, to the point where you can get shrink-wrap stuff. But you get what you pay for, CDT's technology is pretty out there," Rudland said. "We aim higher up the ladder."
Heralding from Sydney's Northern Beaches, CDT is looking to actively pursue local and overseas markets as e-commerce adoption rates escalate, said business development manager Philip Burton. "Managers can't afford to make a mistake and so they've been taking a wait and see approach. This year, obviously with Y2K issues, firms have had enough to take care of, but next year we're expecting things to take off."
Currently the only e-commerce development company in Australia to be Secure Electronic Transaction (SET) certified, CDT offers a range of e-commerce products from secure payment and account transactions to backend database integration for the running of the whole e-commerce package, Boutorabi said.