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Strathfield rolls out competitive advantage

Strathfield rolls out competitive advantage

As large chain-store organisations continue to dominate the Australian retail market, mobile and electronics retailer Strathfield Group has finalised the rollout of a new inventory and merchandising software system which it hopes to take the company into the 21st century.

Strathfield has completed a nine-month integration of an office merchandising system, Open Database Merchandising System (ODMS), and a data warehousing system, Retail Ideas, from US software vendor JDA.

"Gone are the days when you had a cash register and took the money down to the bank. You have to have a system with the flexibility to analyse and drill down on data," said Brett Vandermaal, Strathfield Group's national manager of logistics and IT.

"Those organisations who don't just aren't going to survive."

Vandermaal claims the decision to migrate to the new systems is in line with Strathfield's philosophy to adopt an open system incorporating relational databases to facilitate ease of reporting. With 88 stores across Australia, Strathfield depends on "attention to detail" in its back-end system's capability, he said.

Designed to support the organisation's complexities resulting from the retailer's significant growth, Strathfield Group's managing director, Ken Aitken said: "The system is year 2000 compliant and its flexibility enables us to react quickly to market changes and take advantages of opportunities."

The new system incorporates a model customised by Strathfield to ensure it's GST compliant. It was rolled out for an undisclosed sum.


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