Developers prepare for Software Showcase

Developers prepare for Software Showcase

The Australian Information Industry Association (AIIA) is gearing up for this year's Australian Software Showcase with over 35 developers already signing up to exhibit their wares in the Asia-Pacific spotlight.

To be held on September 30, the annual showcase is an opportunity for local developers to demonstrate their products in a "no bells or whistles" environment to prospective technology buyers and potential partners, according to Fleur Bayley, export manager of the AIIA.

"The showcase provides participants with the opportunity to meet MIS managers, CEOs, investors, overseas visitors, government procurement representatives, systems integrators and media representatives," said Bayley. "All participants will be looking for quality software solutions and alliances with local developers."

The high-profile Showcase is devoid of "tyre-kickers", claimed Robert Gareb, Uniwell's managing director, a veteran of last year's event.

"People aren't stopping to look at a flashy stand, they're stopping to look at your product," said Gareb.

Besides Uniwell, other developers returning this year include Adaptive Arts and Creative Digital Technology.

As well as the one-day show, the showcase also features a Web site developed by AIIA in conjunction with IT&T Australia, which promotes exhibitors' technology and contact details.

For registration and further information visit

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