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Thrifty Car Rental

Thrifty Car Rental

What it is: This online car-rental site offers end users the opportunity to choose the type of car for hire, check pricing and availability around Australia or around the world and make a booking via the Internet. A little bit of exploration will lead you to valuable information about membership programs, company plans, career opportunities, etc.

Who developed it: Twelve companies tendered for the contract, but it was Melbourne-based MultiEmedia that "did the honours" developing the site, albeit in conjunction with Thrifty.

Development tools used: Hypertext markup language (HTML), ColdFusion for the back end.

Development time: Four months.

Traffic: On average, the company was getting 58 hits a day through the month of June. MultiEmedia estimates approximately 900 car bookings have been made through the site since March 15, 1999 and is currently averaging around 15 bookings a day.

Price: While the exact cost of www.thrifty. com.au development was not disclosed, MultiEmedia revealed that Thrifty paid over $50,000 for the e-business enabled site.

Hot tips: The http://www.thrifty. com.au/ partners/partners.htm link will take you to the site point where you can make international car bookings, sign up for the Blue Chip Express Program or explore Thrifty's franchise opportunities.


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