Brightpoint takes on 3

Brightpoint takes on 3

Brightpoint has entered the flourishing wireless broadband market, signing a new distribution deal with mobile network operator, 3.

Under the agreement, the distributor will market 3's high-speed 3G wireless data solution, the NetConnect Card, to its IT and retailer channel. The card slots into a notebook or PC and enables users to access the Internet at speeds of about 384kbps.

The deal would help broaden Brightpoint's existing range of wireless telephony products, including mobile phones, converged devices, related accessories and services, product marketing manager, Ettore Alterisio, said.

"The cost of wireless broadband has come down and is now comparable to dial-up prices," he said. "So we are just looking to be a part of a market which is now a key part of the wireless space."

In signing with 3, Alterisio said Brightpoint was now in a position to provide resellers and retailers with a complete wireless broadband offering.

"We recently worked with Dick Smith and Samsung to bundle the NetConnect card and a notebook together," he said. "We will be looking to do similar offerings in the future as well as selling the product in its own right."

The new relationship has also seen the distributor gain access to 3's range of data related services. In particular, the company would be able to target consumers and small businesses through the provision of 3's broadcast SMS service which allowed for the sending of a message to multiple mobile handsets, Alterisio said.

"SMS is one of the most frequently used data services," he said. "As we spend more time with 3 in the channel we will be able to evaluate further opportunities and services."

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