Apple sues eMachines over iMac lookalike

Apple sues eMachines over iMac lookalike

Apple Computer said it filed a lawsuit last week against eMachines in its latest attempt to prevent upstart rivals from cashing in on its innovative iMac design.

The complaint, filed in the US Federal Court in San Jose, California, accuses eMachines of illegally copying the iMac's industrial design. It asks the court to prevent eMachines from shipping its lookalike computer, and seeks unspecified actual and punitive damages.

"There are an unlimited number of original designs that eMachines could have created for their computers, but instead they chose to copy Apple's designs," Steve Jobs, Apple's interim chief executive, said in a statement.

Patti Adams, a spokeswoman for eMachines, said the company did not have any comment on the lawsuit.

EMachines began selling its eOne PC about two weeks ago in Circuit City stores in the US. The computer on the company's Web site is priced at $US799. The computer bears a striking resemblance to the iMac with its integrated PC and monitor and bright colours like translucent blue. The iMac is currently priced from $1199.

Apple filed similar lawsuits on July 1 against Daewoo Telecom of Korea and Future Power, Daewoo's joint venture that sells PCs in the US.

Founded in September 1998, eMachines is a joint venture between Korean PC manufacturer TriGem Computer, monitor maker Korea Data Systems, and other investors.

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