Despite the mass adoption of alternative communication devices, Brother is finding there is still a buoyant market for the humble fax machine and continues to deliver new products aimed at specific markets.
The latest on the market is the Brother FAX-515, which despite a low price has all the features expected of today's fax machines including a PC connectability option and a phone. With a small footprint and low entry price, the product is fairly and squarely targeted at small-to-medium enterprises and home users.
"Brother has been the innovator in the fax market," George Nawa, Brother's director of corporate planning and marketing said. "Each machine Brother produces is built to suit a particular target audience's need. The thermal customer's main buying motive is often the machine's price.
"Brother understands that need but our machine's price doesn't compromise its features."
Some of the features Brother is selling the FAX-515 on include its small footprint, multifunctionality and an enhanced remote activation feature which allows users to switch the machine over to fax receiving mode from any external touch-tone phone.
Meanwhile, the product has a memory-assisted caller ID feature as well as offering a "multifunction link" as an optional extra. This is a PC interface that allows it to be used as printer or copier.
Brother faxes and printers are distributed in Australia direct from the vendor.
(02) 9887 4344
Speed dialling for up to 50 numbers
Remote activation feature
PC interface option
Can be used as a printer or copier