Services opportunity in EIP

Services opportunity in EIP

Developing enterprise information portals (EIP) represents huge service revenue opportunities for systems integrators as their customers look to best access data collated by CRM- and ERP-type application projects.

Database middleware vendor Sybase announced last week a new focus on delivering enterprise "portal-ready" products aimed at assisting organisations channel all their data from many disparate sources through the one user interface, also known as an EIP.

Its next step towards this positioning comes via the launch of Enterprise Event Broker (EEB) 1.0, which is basically middleware aimed at enabling database applications to integrate with other apps in an enterprise. These have been pinpointed as being crucial to successfully enabling e-commerce and e-business strategies.

"This concept is about getting to know your customer better," Gary Lloyd, senior product marketing manager at Sybase Australia, said. "Organisations need to have a clear understanding of all transactions that take place across all of their systems."

Lloyd said EEB will fundamentally allow an organisation to set up a user-friendly interface to all the data it stores. Bringing this to fruition is where the opportunity is for channel players.

Companies that have recently implemented CRM and ERP applications will be able to use this technology to integrate all that data, according to Lloyd.

"The sum of all that data is far more valuable to that organisation than the data supplied by each of those individual applications," he said.

Sybase has always had a strong channel focus and is now obtaining 50 per cent of its revenues through resellers, according to Lloyd. "The delivery of this technology will further enhance that. It delivers enabling technology but really relies on the strength and the added value that a channel partner brings into the various industries," he said.

Services that can be tagged onto an EBB sale include implementing all the integrated data, Web development, building of the front end to enable it and the whole broader picture of e-business consulting.

"Merrill Lynch has predicted that EIP will be a $US14.8 billion industry globally by 2002," Lloyd said. "Australia has a reputation for being early adopters of this sort of technology, so there will be significant action in this area."

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