What it is: DaimlerChrysler describes the site as containing "all the information you need about Mercedes-Benz, the products and the company". The site features detailed information on all Mercedes-Benz models, dealer locator and finance options, as well as the latest company, Mercedes-Benz motor-sport, company events and sponsorship information.
Who developed it: Melbourne-based Web Design Group poached the Merc from its Sydney-based peer Zivo.
Tools used to develop the site: The Web site was developed in a Microsoft NT/IIS environment using a series of proprietary tools developed specifically for this site.
Development time: Approximately four months.
Traffic: Averaging 36,077 hits a day and totalling 1,082,320 for the month of June.
Interesting facts: The site was developed on a content management tool developed by Web Design Group in conjunction with Mercedes-Benz that allows Mercedes-Benz to effortlessly maintain and manage the site content.
Hot tips: Use Surround Vision feature for internal and external view of different models. http://www.mercedes-benz.com.au