DaimlerChrysler can't wipe Merc off its face

DaimlerChrysler can't wipe Merc off its face

What it is: DaimlerChrysler describes the site as containing "all the information you need about Mercedes-Benz, the products and the company". The site features detailed information on all Mercedes-Benz models, dealer locator and finance options, as well as the latest company, Mercedes-Benz motor-sport, company events and sponsorship information.

Who developed it: Melbourne-based Web Design Group poached the Merc from its Sydney-based peer Zivo.

Tools used to develop the site: The Web site was developed in a Microsoft NT/IIS environment using a series of proprietary tools developed specifically for this site.

Development time: Approximately four months.

Traffic: Averaging 36,077 hits a day and totalling 1,082,320 for the month of June.

Interesting facts: The site was developed on a content management tool developed by Web Design Group in conjunction with Mercedes-Benz that allows Mercedes-Benz to effortlessly maintain and manage the site content.

Hot tips: Use Surround Vision feature for internal and external view of different models.

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