Strathfield enters IT retail battle

Strathfield enters IT retail battle

The Strathfield Group Limited (SGL) has made an aggressive bid to join the retail IT channel with plans to roll out computer hardware and software sections in 100 stores nationally.

Andrew Kelly, SGL's managing director, told ARN yesterday the company aims to deliver complete communications solutions and will complete the rollout early in the New Year.

"We are looking at [installing] about five metres of slat wall which will have room for about four different computers, a whole heap of peripherals and a range of software," Kelly said.

He said SGL stores will be stocking both brand names (including Compaq) and clones and targeting SME and SOHO customers on its 765,000-strong customer database.

SGL's Queensland operations, including the Brisbane Car Sound and Software Today brands, were completed in August, said Kelly, while a further 40 Sydney and Melbourne (Strathfield Car Sound) stores will be selling computers by November 1. South Australian and Western Australian stores will complete the coverage in January.

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