LAN Systems unveils e-comm site, rejects reseller mirrors

LAN Systems unveils e-comm site, rejects reseller mirrors

Network distributor LAN Systems yesterday launched its new e-business Web site and simultaneously ruled out the possibility of resellers using it to back-end their own online efforts.

Nick Verykios, LAN Systems' chief marketing officer, explained the site is designed to provide resellers with real time pricing, configuration and order information.

He responded to an ARN story (1 September, page 1) in which Voice Trend Technologies is using Express Data's new Web site to provide the back-end fulfillment and service provision for its online only reseller operation.

"There is no way we can do that to resellers, it's criminal," he said.

"Professional resellers don't want to be a mirror image of their distributor. They are technology service providers themselves, often with well thought-out investments in their own Web sites. We don't want to replace or belittle this investment."

Verykios makes no apologies for the complexities of networking technology, claiming there is no way a reseller can service its customers simply by using a distributor's site.

He said TransIT Online is actually capable of providing that type of interface, but the company's own research suggests its resellers did not want the service.

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