ASX-listed Didasko has signed a distribution agreement with US-based business collaboration software producer, Centra, to co-brand and resell its online Show and Tell collaboration product to educational institutions and SMEs.
While the agreement is a global one, the educational, training and ITC resources provider will be focusing its efforts on Australia and New Zealand.
The new deal is in line with the Didasko's tentative footsteps into the e-content for flexible training delivery market, according to business development manager, Paul Templeton.
"At this point in time we are at a reasonable size where we can do quite a number of things in education and training through technology," he said. "The agreement with Centra is an extension of our core strategy of using technologies to enhance learning."
This same strategy provided the rationale for the company's partial acquisition of e-span in March this year. The purchase created a third division for the company - Didasko Technologies division - which acts as a platform to provide learning content and applications.
The company's other two divisions are Didasko Learning Resources, which produces vocational training products and distributes local and international educational resources, and The Didasko Learning Institute, which is a registered workplace training organisation.
Templeton said online learning and conferencing products generally did not have a high penetration rate in Australia.
"Most of Centra's sales have been to government and enterprises with an average sale price of $1 million, so cost has been one issue," he saidd. "Past limitations we have had with bandwidth in Australia could be part of why too."
Didasko would target SMEs instead of large organisations by offering licenses for Show and Tell from $650 a piece, Templeton said. The company would also ramp up awareness for the product by creating its first fully-fledged channel.
"We see a reseller network as the best way to scale up our network and are looking for resellers with a client list or ability to reach particular markets," he said. "We also see the product as having a very wide audience."
Didasko would look to build its reseller base by providing free training, healthy commissions and support, Templeton said. It would also provide Show and Tell via an ASP model, hosted at its new data centre in Perth.
"This product can be used by any organisation for online meetings, training, project sharing, web seminars, sales presentation as much as for distance education," he said.