BroadVision last week announced an application that helps automate and personalise the creation of business-to-business marketplaces on the Internet.
BroadVision president and CEO Pehong Chen said the MarketMaker application adds relationship management to the core task of handling transactions. He said it will allow companies to fully tailor their online catalogues to the needs of individual customers, for example, showing only the 30 pages of items a customer buys from, rather than the whole 500-page inventory.
Personalising online catalogues can enhance relationships with suppliers, he said. Relationships are going to be crucial to the exchanges and not simply based on business transactions, Chen added.
MarketMaker, which is based on the firm's One-To-One Enterprise platform, is expected to be released in two weeks.