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Logical leaps into new life

Logical leaps into new life

Just four months into its new life, Logical Networks Australia is transforming into a new role as part of Datatec-owned Logical rolls out its new grand plan to become an e-business company.

In a new take on the popular business model, Logical is priming itself an e-business consultant, with a strategic focus on the value of its intellectual capital gained through a string of acquisitions including Anite Networks in June.

In Sydney last week to kick start the plan, Logical's new CEO, Rikke Helms, said the company plans to acquire more companies to fill in the "bits of the puzzle" needed to complete its vision of offering customers a complete "end-to-end" e-business consulting service.

"We believe we have one of the most exciting strategies as an e-business provider," she said.

Lyle Potgeiter, Logical's Australasian CEO, said he is developing more of a consulting role as the moves to shift its core competency from services to business intelligence and knowledge management.

"Now we've got all the information and the ability to take the intellectual capital to the customer," he said.

However, he conceded obtaining intellectual capital needed for Logical's new markets was difficult. "That's why we had to acquire (different companies)," he said.

Helms refused to elaborate on the details or number of companies still required but indicated some discussion were in progress with businesses in the region.

"A lot of research has gone into finding the right partner," she said.

Logical's e-business plan is designed to unify its strengths in network integration, service provision and consulting.

Helms said the company will now focus on providing a consistent set of methodologies and consulting practices it can replicate across its business units in the UK, US, South Africa and Australia.


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