Survey: Sept proves robust for online retailers

Survey: Sept proves robust for online retailers

If September's number are any indication, it's going to be a strong holiday shopping season on the Web, according to figures released by PC Data last week.

A record number of buyers flocked to major sites last month, the Virginia-based research firm reported, with survey leader handling more than 1 million home-based shoppers. Seventeen of the top 20 retail sites posted "significant increases" in traffic.

"This suggests that consumers, growing more comfortable with buying on the Internet, flooded back into the Web retail market after what was viewed as a relatively slow [northern] summer," PC Data concluded.

The company based its conclusions on tracking activities of a sample of 67,000 home Internet users. Based on that sample, PC Data concluded that led all Web retail sites with 1.097 billion consumers buying goods on its site last month, followed by at 362,000, with 347,000, at 316,000 and with 282,000.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments