Corel settles on distribution strategy

Corel settles on distribution strategy

While it might not be a complete revival, Corel is showing healthy signs of new direction after recently appointing Tech-Excel as its master distributor in Australia.

The move is touted as one that strengthens not only its retail, but also its OEM and corporate markets.

Philip Tran, Tech Excel's sales and marketing director, said the deal sees it support distributors Marketing Results, Dataflow and Sealcorp in the retail, education, Apple and corporate markets respectively.

`In the past, they have talked on one particular area and not the entire range,' Tran said, explaining the new strategy is designed to focus the company's areas across the three distinct divisions of OEM, Retail and Corporate, covered by the other distributors.

Meanwhile, the retail market itself is proving integral for the company's survival, he said. `Without retail, your OEM market will die, and without OEM the retail market will die,' he said.

Together, Tran said the distributor collective gives Corel wide coverage into the Australian market. But in particular, the addition of Tech-Excel will allow the other distributors to reduce inventory down to three or four days with consistent pricing for Corel resellers.

He claims the other distributors are not worried by the prospect of dealing with the company.

`They actually like the idea because we are taking all the risks,' he said.

Tran believes Corel has the ability to pull sales away from archrival Microsoft because of the office software's cross-platform abilities.

`It will work on Apple, Linux and PC systems. I think they have a really serious product,' he said.

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