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IBM brushes off direct intentions

IBM brushes off direct intentions

While IBM Australia has denied it will dump PC resellers in Australia following the move to adopt the direct PC sales model in North America, a local spokesperson has muddied the water by refusing to rule out the possibility of going direct "if consumers demanded it".

From January, IBM will pull its Aptiva PC from store shelves across the US and Canada and sell it exclusively through its Web site ShopIBM, a spokesperson from IBM Australia told ARN.

However, the spokesman said the Australian branch has a mandate to develop the best distribution strategy in Australia and there were no plans to move to direct selling here.

"In the US there is a strong demand by consumers for direct selling and IBM does not have clear marketing strategies with its retailers," he said. "In Australia we do not have these issues and we led the consumer market last year, according to IDC figures. The current business model is working for us."

The spokesman added: "Of course, if Australian consumers voted with their feet and demanded direct selling, we would consider it."


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