Following news of its partnership with Vodafone this week, Tech Pacific announced it has also inked a deal with software games publisher, Vivendi-Universal.
The company is best known for its studios Blizzard - the publisher of the popular Warcraft games franchise, and Sierra - the publisher of Half-Life.
The new deal covers the distribution of all Vivendi's content and will further strengthen Tech Pac's gaming software offering, according to PC and server category manager, Josh Velling.
"This deal is part of our digital home strategy, and gaming is a significant part of the digital home," he said. "We've been planning to develop a range of products that allow resellers to get access to a good combination of gaming hardware and software for a while."
With the inclusion of existing vendors Take2, Ubisoft and EA, Tech Pac now had business relationships with vendors holding 70 per cent of the games market, Velling claimed.
The deal was equally beneficial for Vivendi, which had previously relied upon an ad-hoc network of independent distributors, like Queensland's All Interactive, before signing the broad-based national, its managing director, Pascal Brochier, said.
"It's very complementary to the retail presence we already have because Tech Pacific focuses on the reseller," he said. "They will also give us an increased reach into the SME market, which they know very well."
Aside from giving Tech Pac access to a successful product range, the deal meant forming a relationship with a company growing in strength, Brochier said.
"Retail sales for the first eight months of the calendar year are up 67 per cent on last year, which is outpacing the rest of the market which grew 27 per cent," he said.
Vivendi had also recently created and filled a new sales director position to give the company a better customer focus across all channels, Brochier said.