ASPs urged to remember their service roots

ASPs urged to remember their service roots

The ASP Summit conference kicked off here last week with visions of a ballooning application service provider (ASP) marketplace and a litany of steps to be taken to facilitate an anticipated shift back toward centralised computing.

Trevor Greun-Kennedy, chairman of the ASP Consortium, teed off the two-day conference by imploring ASPs to remember their roots as the market explodes over the next two years.

"Remember the key value proposition and that your middle name is service," said Greun-Kennedy.

The ASP Consortium has grown from 25 to more than 200 member companies in just six months. "In 2001, there is no question this will become mainstream," Greun-Kennedy said. "ASP scan deliver applications anywhere, to anything, across any network."

Following Greun-Kennedy's keynote speech, Debbie Harris, vice president of global marketing at Lucent Technologies, provided her vision of how ASPs will need to address this fast-growing market going forward.

Harris threw a new acronym into the mix when she referenced the emerging trend of TSPs, total service providers, that supply end-to-end solutions, with everything from application hosting to Internet access services to hardware sales and service.

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