Canadian software developer, Fireswirl, is scouring Australia for resellers for its Poker Suite range of gaming software.
Fireswirl's products enable multiple players to compete in poker games that can be branded to suit a casino, leisure outlet or website. The company's software and servers can accommodate thousands of simultaneously online players in one tournament, while monitoring game play for signs of cheating.
Fireswirl spokesperson, Liz Yeung, said the company was looking for partners that could provide services and consulting in a number of different industries, and saw Australia as a key market for computerised poker.
"Since poker is rapidly evolving into a global spectator sport, tremendous business opportunity has opened for both online and land-based businesses," Yeung said. "Our resellers and channel partners can benefit from serving this lucrative market and generate substantial revenue through pre-sales support, marketing materials, product seminars, technical support, substantial discount on products and extended credit terms."
Due to domestic legislative restrictions, Fireswirl will not be able to offer its software with real-money functionality.
"Offering free online poker games with prizes or promotional poker tournaments are the best ways to attract eyeballs and publicity," Yeung said.
Australia and Europe have been chosen for Fireswirl's first reseller programs outside Canada.
Yeung is hoping Australian casinos will adopt kiosk-style poker game implementations, but expects wider uses for the software throughout the entertainment industry.
"It opens up new opportunities for existing online game portals and Internet games businesses in Australia," she said. "With the help of experienced local partners, we are confident we can achieve our expansion plan in the Australian market."