Online shoppers probably aren't outpacing their mall-walking brethren today. In fact, if this year is like previous ones, the Internet will be an enabler for Christmas shopping procrastinators, according to observers.
`Online shopping attracts the catalogue mentality - 'Can I get it shipped in time for the holiday?' - so the first half of December is the peak for online,' said Wendy Wheeler, vice president of marketing for OrderTrust in the US, an integrated order management service for e-commerce.
Last year, the busiest online shopping day was December 15, she said, noting that many Web sites guaranteed Christmas delivery for items ordered before December 20.
`Most people will want to have at least a week to make sure the Internet order arrives in time for the holiday,' said Carl Ichikawa, general manager of Sears Wishbook.com. He predicts December 16 and 17 to be the busiest online shopping days this year.
By Robin Robinson & ARN staff