Enterprise reseller chases SMEs online

Enterprise reseller chases SMEs online

Resellers may have their fair share of doomsayers, but The Volante Group of companies has harnessed service revenues and is continuing to go from strength to strength with its recent Australian Stock Exchange listing now quickly followed by the launching of a new online store.

According to Paul Cherney, general manager of Volante OnLine, the online store is effectively up and running with a direct mail campaign going to 9000 selected prospective customers this week. It is targeting the SME market which is increasingly becoming a part of the Volante customer base.

Starting slowly with marketing to iron out bugs, Cherney said the group would be "kicking it off hard in the new year", with campaigns aimed at selling its tier-one brands to new small-to-medium business customers.

Volante spent about six months developing the site, Cherney said, with its costs restricted by the fact that it had developed significant front-end skills designing and implementing Web-based initiatives for its enterprise customers.

"It was a serious investment," he said. "The advantage we have over a lot of our competitors in this space is the strength of our direct relationships with vendors [such as Toshiba, IBM, Compaq, HP and Lexmark] and our experience in this area.

"Our enterprise business is going so well and we have been dealing with them online. We have spent a lot of time making the site an easy business-to-consumer interface as opposed to the business-to-business expertise that we already had."

Volante OnLine is a new dedicated business unit of the Volante group which launched on the ASX on November 7 this year.

After opening at $1.70, the share price has been on a bit of a roller coaster ride since it launched, going as high as $2.40 on day one before settling back around the $2.00 mark. Stock was trading at $1.98 at the close of ASX business last Friday.

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