Retail Solutions- Briefs
NaturullySpeaking 'dinky di' version
Dragon Systems has extended its vocabulary to distinctively Australian words which can be recognised by the latest version of NaturallySpeaking Version 4.0.
According to the vendor, it is the first speech recognition software made specifically for Australians, recognising colloquialisms, street names and suburbs as well as Australian flora and fauna.
Ellen Doran, Dragon Systems' Australia/New Zealand regional manager, said that the preferred Australian version will be in retail stores by the end of this week for $349 (RRP). The Australian version will be available across Dragon's range of voice recognition products.
St. Louis mall takes a stand . . . for a few daysEver hear of a shopping mall owner telling stores not to advertise? Last week, the St. Louis Galleria barred its retail tenants from promoting e-commerce. Renegade dot-coms were still spotted around the mall, proving that such a rule is as unenforceable as a ban on smoking. Educational toy store Right Start threatened to sue, and business-news readers across the US snickered. Thanksgiving week tires out plenty of Americans, but does it lead to bad business decisions too?
And don't forget it's Christmas
Retail marketing consultant Allen Roberts visited a variety of IT retail outlets in recent weeks in Sydney and reported some fundamental merchandising mistakes being made. Some of his points were:
Superseded stock on shelf with its up-to-date sibling. Not only that, but the superseded stock had been, theoretically, pulled out and credited by the vendor. This does nothing to attract the consumer, it is just confusing, and is evidence of the lack of channel discipline.
Business software merchandised next to the games section, presumably because this is seen as the high-traffic area.
No bundled "Christmas special offers". For example, a simple combination of desk publishing capability aimed at Xmas cards, with Xmas-specific clip art images, could be expected to sell.
A pile of expensive point-of-sale material, sitting unused in the "back" of a store gathering dust. POS is expensive to produce, but can be very effective.