Google has announced it has acquired Kaltix, a search technology start-up based in California. The terms of deal were not disclosed.
Kaltix is a developer of context-sensitive and personalised search offerings designed to speed information search on the Web. The start-up had been in existence only since June of this year.
Google plans to continue the development of Kaltix's search technologies, according to Google officials.
The company is moving to fortify its search offerings, as competition in the Web search arena has heated up.
Yahoo is the process of acquiring paid search provider Overture Services. The deal, first announced in July, is worth about $US1.63 billion.
In addition, Microsoft is aggressively ramping up its investment in a homegrown Internet search product.
The company is currently developing a revamped MSN Search product, which tit plans to pit against Google.
Microsoft's MSN Search currently uses search technology from Inktomi, which was acquired by Yahoo earlier this year.