How MSPs can build a winning sales team in 2020
  • James Bergl

    Regional Sales Director, Asia Pacific, Datto

  • Leon Spencer

    Editor, ARN and Reseller News

How MSPs can build a winning sales team in 2020

Online/Webinar 10 Dec 2019 1:00PM - 01 Apr 2020 1:00PM Add to calendar
ONLINE Sydney NSW Australia

How MSPs can build a winning sales team in 2020

The skills needed to create and implement unique solutions to meet the needs and solve the problems of end customers are very different to the skills required to sell a product or service to a prospective customer.

Yet sales is perhaps the most important part of a partner’s business. If the sales team isn’t doing its job, the rest of the organisation can’t do its job.

By recognising and working with the motivations that encourage sales teams to excel and aligning them with the broader business goals of the organisation, managed service providers (MSPs) can better leverage sales talent for more business and greater earnings.

This ARN webinar, in association with Datto, will outline the benefits of a successful sales team and how partners can go about building one and leveraging it for growth.

Key areas of discussion:

  • Where the sales team stands in today’s MSP
  • Why sales skills are important for partners
  • What are the most valuable ingredients for sales success?
  • How to find top sales talent
  • How to motivate your sales people
  • How to keep a sales team happy
  • Aligning sales and the broader business for success
  • Building an optimal sales cycle

Who Should Attend:

Managed service providers (MSPs), solutions providers and resellers will benefit from this webinar.*

*ARN reserves the right to decline your registration if you don't fit the criteria to attend this webinar.

Print agenda


Webinar Starts Tuesday December 10th, 2019 at 10am AWST / 1pm AEDT
5 mins


Leon Spencer (ARN)

  • Top challenges for MSPs
  • Building success in the channel
  • Where the sales function sits in the MSP growth plan
20-30 mins

Building a winning sales team in 2020

James Bergl (Datto)

  • The MSP landscape in the local market
  • Preparing for 2020
  • Why hire sales people?
  • Finding sales talent
  • Managing sales people
  • Managing versus leading
10 mins

Fireside Chat

James Bergl (Datto) and Leon Spencer (ARN)

10 mins
Q&A with audience


James Bergl

Regional Sales Director, Asia Pacific, Datto

As Datto’s Regional Sales Director for Asia Pacific, James Bergl is responsible for establishing and defining Datto’s regional go-to-market strategy. James works with managed service providers in the region to identify and develop new recurring revenue streams and operational efficiencies across their business and customer base.

Leon Spencer

Editor, ARN and Reseller News

As Editor of ARN and Reseller News, Leon is responsible for managing the publications’ editorial team and guiding the broader editorial strategy. Leon has a focus on the core issues of the local channel landscape and the broader enterprise technology sector.