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Cisco products have a reputation for being premium, and this can put off a number of SMB customers, and indeed resellers. But it doesn’t need to be the case at all. It’s entirely possible to formulate a Cisco solution that will appeal to small business customers.
Ingram Micro, in partnership with Cisco, will present a webinar on just how to do that.
The webinar is for those resellers that do sell to SMB customers, as well as anyone involved in the IT decision making process. There will be plenty of discussion, tips and advice throughout the interactive presentation.
The webinar will concentrate on:
- Cisco Unified Communications product overview, including features available and what is new to the market.
- Why Cisco is the right choice for your small business customers.
- What resources are available for Partners.
- Hands on Demo of the UC320 system.
- How to add more value to your customers and amplify your sales percentage by attaching services.
- The benefits of partnering with Ingram Micro to sell Cisco solutions.
Leah Davis, Product Manager, Cisco Systems
Leah Davis is a Product Manager for Cisco’s Small Business Technology Group (SBTG), a Business Unit at Cisco Systems, Inc.
Ms Davis’ team develops and implements business strategies and products aligned to the company's small business initiatives for the sub-100 market segment. Her role includes market development for small business products in the Asia Pacific and Greater China regions, including product management, field marketing and overall go to market for Small Business and Service Provider products in this segment.
Leah has national and international experience working for Samsung Electronics and Cisco Systems. Ms Davis holds a Masters of Science in Information Science from the University of North Carolina at Chapel Hill in the United States. She also holds a Bachelor of Laws (Hon.) from Bond University in Australia.
Geoff Craig, Partner Services Development Manager, Cisco Systems
Geoff Craig is a Partner Services Development Manager for Cisco’s Channel Services team and is responsible for all services business through distribution and Tier 2 partners across Australia.
For the past four years Mr Craig’s role includes market development for both technical support and professional services offerings via distribution to the channel. In alignment with Cisco’s Global Distribution strategy the current focus is to bring a more proactive or “Smart Services” approach to market. This includes providing the right SMB services offerings and price points to enhanced profitability and simplicity for partners.
Mr Craig has over 15 years of extensive IT channel experience across hardware, software and services. He has worked for vendors including Hitachi, Lucent Technologies and Novell as well as having held both reseller and distribution positions. Mr Craig has a Bachelor of Business (Marketing) from The University of Newcastle in Australia.
Matthew Sainsbury, Editor - ARN Magazine
Matthew Sainsbury is the editor for ARN Magazine and will be moderating the webcast.