Data centres are one of fastest growing IT sectors in Australia. Indeed, there is a thriving market that is presenting myriad opportunities for the channel not only in selling hardware and software, but in offering services particularly around business continuity and disaster recovery.

Price competitiveness has allowed enterprise-class technologies to become available to SMB customers. That trend, however, has meant that SMBs have had to catch up with a wider range of available technologies and finding the right solution for their needs can, at times, be a challenge.

Improved utilisation of a client’s IT budget through financed solution is a topic resellers often struggle to grasp, especially at the SMB level. Customers can express shock at the cost of an IT proposal, resellers can be scared off selling the right solution for fear of reducing the IT services budget, and can struggle with giving clients valid reasons to continuously renew IT equipment.

Cloud computing is the hottest sector in IT — it is also one of the most confusing. Solutions and variations abound. So much so that potential customers can become easily confused as they face up to the private cloud, hybrid cloud, and any number of other potential options for their business. In fact, implementation anxiety is now a real concern. What they need is answers; answers to questions as simple as: "How is the technology of vendor X different from that of vendor Y?"

Cisco products have a reputation for being premium, and this can put off a number of SMB customers, and indeed resellers. But it doesn’t need to be the case at all. It’s entirely possible to formulate a Cisco solution that will appeal to small business customers. Ingram Micro, in partnership with Cisco, will present a webinar on just how to do that.

Ingram Micro, in partnership with Cisco, VMware, EMC and Veeam, presents a webinar on preparing a disaster proofing solutions at a price within the reach of most IT budgets.