Channel Dynamics

Channel Dynamics is a boutique channel sales training and consulting firm, specialising in assisting ICT (Information & Communications Technology) companies to increase sales through the channel. They work with all tiers of the channel – vendors, distributors and resellers – to enhance the Sales, Communication and Business skills of the sales team.

They have trained over 1,000 partners, across a wide cross-section of companies, in a broad range of programs that include Solution Selling, Presentation Skills, Business Negotiation, Value Positioning, and Business Acumen. Some of their clients include a number of Vendors (eg. Cisco , Symantec, Citrix, VMware, CA, Lexmark, Adobe, NETGEAR, D-Link, etc) and Distributors (eg. LAN Systems, itX, Ingram, Avnet, Express Data, Lan 1, etc)

Training
Their sales training programs are designed to help sales people engage more effectively with customers, uncover new sales opportunities, qualify customers quickly, present a compelling value proposition and achieve better sales closure

Consulting & Research
They provide a high quality insight, feedback and methodologies to enable you to get a better understanding of your market, make more informed decisions on your strategy, and execute more effectively.

What makes Channel Dynamics different is their experience in the channel and their knowledge of the industry.

Their trainers and consultants have spent close to 25 years in the ICT industry, and can provide insightful feedback during their training and coaching sessions. Their programs are completely tailored around their clients’ products, competitors, language and market position.

Consequently, you can rest assured that any engagement with them will be of specific relevance to your organisation, and can be used the next day to increase your effectiveness.

A core strength of Channel Dynamics is their flexibility and responsiveness – they will develop a program specifically around your timeframe, objectives and budget.