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Apple's been keeping quiet about the specs of its new iPhone 3G S, the next-generation device unveiled at Monday's Worldwide Developers Conference. We know all about the iPhone's and operating system enhancements, sure, but what's going on under the hood has remained a mystery -- at least, until now.

If there is a single message from Apple's Monday announcements, it is a simple one: Software sells hardware. Second message? Apple's iPhone has a lot of software available and the Palm Pre, Android, BlackBerry, et al, don't come close.

Apple delivered a variety of hardware and software news today at the opening keynote for its Worldwide Developers Conference, but the company took its time building up to the big news: The new iPhone 3GS will be available in stores on June 19, and the current iPhone 3G will drop in price to US$99 as of today. Unfortunately, I found the keynote offered empty calories: The lack of a significant hardware upgrade for the iPhone was especially underwhelming.

Apple Monday announced a new iPhone model with a more powerful CPU, a better camera and video recording. Perhaps just as importantly, Apple slashed the price of the previous iPhone 3G to less than US$100.

Apple's Worldwide Developers Conference is underway, and today Apple showcased their latest iPhone, the iPhone 3GS.

Apple today took the wraps off the company's next iPhone, the 'iPhone 3GS,' saying it is two to three times faster that current models, offers digital video capabilities in its new camera and will go on sale June 19 in the U.S.

With just days to go before Apple executives take the stage at the company's annual developer conference, the rumor mill has gone into its usual last-minute overdrive, with speculation about everything from $99 iPhones to an appearance by CEO Steve Jobs serving as grist for the Apple mill.

More clues have been discovered about the goodies in store for iPhone OS 3.0 and rumored new iPhone devices. In the recently-released iTunes 8.2 software references are made to radio tagging songs for later purchase on the iTunes Store, as well as Nike+ and VoiceOver functionality that could be designed for the iPhone, according to Apple Insider. While these features on the iPhone would make a lot of sense, there's no way to know for sure the iPhone is the target product. The radio tagging, as AI points out, could be nothing more than an improved way to use the iTunes radio feature or a method for allowing peripheral radio transmitters to interact with the iPhone.

In just six days Apple will kick off its Worldwide Developers Conference, which runs from June 8-12. The perennial Apple event is one of several vehicles the company uses to unveil new tech toys and software.

Apple's Worldwide Developers Conference is just under a week away, and there are more indications that Apple will unveil the next generation of its iPhone device. Rumors out late yesterday point to a 4GB iPhone model that could be an actual US$99 iPhone, and the possibility of four different versions of Apple's fabled wonder machine.

Apple has announced that an executive team will deliver the keynote at the Worldwide Developers Conference (WWDC) June 8, but didn't mention CEO Steve Jobs as one of those expected to take the stage.