News

• IBM buys Web analytics software company

  By Joab Jackson | 16 June, 2010 04:59

  IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed.

• Twitter buys analytics company

  By Juan Carlos Perez | 11 June, 2010 05:15

  Twitter, which recently announced its Promoted Tweets advertising program, has acquired the maker of a cloud-hosted Web analytics application, Twitter said Thursday.

• Browser add-on blocks Google Analytics

  By Jeremy Kirk | 27 May, 2010 05:43

  Google has released a Web browser add-on that will stop the browser from sending information to the Google Analytics service, which Web sites can use to collect data about their visitors.

• Microsoft shows off Bing tool for measuring ad effectiveness

  By Elizabeth Montalbano | 22 September, 2009 06:31

  Microsoft on Monday demonstrated a new tool for its Bing search engine that will allow advertisers to measure the effectiveness of their ads with online users.

• Adobe to buy Omniture for US$1.8 billion

  By Elizabeth Montalbano | 16 September, 2009 06:00

  Adobe has agreed to buy Web analytics company Omniture for US$1.8 billion in cash, the companies said Tuesday.

• Report: Twitter to release revenue-generating feature in Q4

  By Sharon Gaudin | 10 September, 2009 05:05

  Twitter Inc. co-founder Biz Stone told reporters in Mexico City this week that the companmy expects to add revenue-generating features to the microblogging site in the fourth quarter, according to a report today on Bloomberg.com.

• Startup launches social Web video analytics

  By Rodney Gedda | 23 March, 2009 10:01

  Sydney-based video technology company Vquence has launched a social video metrics product dubbed VQmetrics aimed at making sense of social video marketing.

• Google adds Gmail previews, links to Analytics for admins

  By Juan Carlos Perez | 20 March, 2009 08:16

  Google rolled out enhancements to Gmail Wednesday, including the ability to preview some Web links within messages and a new feature that lets Google Apps administrators view usage statistics of their Gmail users in the Analytics service.

• Google adds analytics for Apps admins

  By Chris Kanaracus | 05 November, 2008 11:07

  Google Apps administrators can now point Google's Web analytics tools at their systems and gain detailed insight into how users are working with Google Docs and Google Sites, according to a company blog post Monday.

• Yahoo debuts Web analytics tool

  By Heather Havenstein | 10 October, 2008 08:42

  Yahoo this week began rolling out a beta version of a new Web Analytics tool that it says will provide up-to-date reports and graphs showing metrics like sales, page views and sources of traffic to Web site operators.