IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed.

Twitter, which recently announced its Promoted Tweets advertising program, has acquired the maker of a cloud-hosted Web analytics application, Twitter said Thursday.

Google has released a Web browser add-on that will stop the browser from sending information to the Google Analytics service, which Web sites can use to collect data about their visitors.

Microsoft on Monday demonstrated a new tool for its Bing search engine that will allow advertisers to measure the effectiveness of their ads with online users.

Adobe has agreed to buy Web analytics company Omniture for US$1.8 billion in cash, the companies said Tuesday.

Twitter Inc. co-founder Biz Stone told reporters in Mexico City this week that the companmy expects to add revenue-generating features to the microblogging site in the fourth quarter, according to a report today on Bloomberg.com.

Sydney-based video technology company Vquence has launched a social video metrics product dubbed VQmetrics aimed at making sense of social video marketing.

Google rolled out enhancements to Gmail Wednesday, including the ability to preview some Web links within messages and a new feature that lets Google Apps administrators view usage statistics of their Gmail users in the Analytics service.