A company executive said Microsoft has developed a tool to target what search ads users are clicking on
Microsoft on Monday demonstrated a new tool for its Bing search engine that will allow advertisers to measure the effectiveness of their ads with online users.
The deal will inject Web analytics technology into Adobe's content creation tools
Adobe has agreed to buy Web analytics company Omniture for US$1.8 billion in cash, the companies said Tuesday.
Co-founder Biz Stone describes an analytics dashboard that targets businesses users
Twitter Inc. co-founder Biz Stone told reporters in Mexico City this week that the companmy expects to add revenue-generating features to the microblogging site in the fourth quarter, according to a report today on Bloomberg.com.
Distributed video marketing campaigns now easier to manage
Sydney-based video technology company Vquence has launched a social video metrics product dubbed VQmetrics aimed at making sense of social video marketing.
Google Apps administrators also get more control over name formats for their Gmail users
Google rolled out enhancements to Gmail Wednesday, including the ability to preview some Web links within messages and a new feature that lets Google Apps administrators view usage statistics of their Gmail users in the Analytics service.
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Google Apps Premier customers can now point Google Analytics at their domains.
Google Apps administrators can now point Google's Web analytics tools at their systems and gain detailed insight into how users are working with Google Docs and Google Sites, according to a company blog post Monday.
New offering said to provide real-time data on sales, page views and sources of traffic
Yahoo this week began rolling out a beta version of a new Web Analytics tool that it says will provide up-to-date reports and graphs showing metrics like sales, page views and sources of traffic to Web site operators.
