Features

• Why your business still needs newsletters

  By Angela West | 04 May, 2012 22:02

  Marketing gurus pushed email newsletters hard back in the days before social networking. If you believe everything you read online these days, you'd think that Facebook, Twitter, Google+, and other Web 2.0 services have left such vehicles in the virtual dust. Not so. Nor has the scourge of spam destroyed newsletters' effectiveness. Email marketing still achieves huge results--and pairing an effective email newsletter with a social media campaign can snag many more customers for your business than relying on social media alone.

• Twitter tools: 11 Free apps and services you need now

  By Liane Cassavoy | 02 May, 2012 23:21

  Twitter is all about keeping things brief. It is, after all, a microblogging service, one that limits you to 140 characters per post. But while Twitter promotes a less-is-more approach, the same can't be said of the market for Twitter apps and services.

• Four ways to become a true social business

  By Jon Ferrara | 04 April, 2012 05:29

  You and I may be fully participating in popular social media like Facebook, LinkedIn and Twitter, but I'll bet your company isn't - at least as well as it could be.

• Ten exciting system changes in Mountain Lion

  By Serenity Caldwell | 22 February, 2012 08:47

  Sharing, sharing, everywhere

• Great Apps for Windows Phone 7

  By Armando Rodriguez and Ginny Mies | 29 November, 2011 01:34

  Navigating an app store can be tricky, with vague descriptions, dubious user reviews, and sometimes buggy apps. We searched for the best apps available.

• Guide: How to use Twitter for customer support

  By David Daw | 17 November, 2011 05:25

  You can use Twitter for more than just gaining a huge mass of followers. It's also a great way to engage with customers--even dissatisfied ones--and turn them into happy advocates of your brand in less time than traditional customer service often takes. All it takes is being active on Twitter and following a few simple steps.

• Technology argument 6: Facebook vs. Google+ vs. Twitter vs. LinkedIn

  By Jeff Caruso | 15 November, 2011 09:37

  Much has changed since we examined the ongoing war between Facebook and Twitter in the autumn of 2010. The stakes are higher, the competition has increased, and we see LinkedIn and Google roaring into the social networking arena like never before.

• Guide: How to put your company on Facebook, LinkedIn, and Twitter

  By David Daw | 19 October, 2011 01:06

  It’s telling that when the Google+ social network launched in June, businesses clamored to get on the service as quickly as possible. For most businesses, being active on social media is now a requirement. Although Google+ is still dragging its feet on creating pages for businesses, getting your company page started on Facebook, Linked In, and Twitter takes just minutes.

• THE BIG QUESTION: Will Facebook deliver a knockout punch to Google+?

  By Sarah Jacobsson Purewal | 21 September, 2011 01:36

  Can Facebook rest on its 750 million user-base laurels? We'll find out this week at the social network's F8 Developer Conference, which takes place in San Francisco on September 22. Buzz on what's expected ranges from new Read, Listened, Watched, And Want Facebook Buttons to a first-ever Facebook iPad app.

• Best free Android apps: For Twitter

  By Armando Rodriguez | 18 September, 2011 01:01

  As a self-proclaimed Twitter fiend, I like to tweet my thoughts and ramblings both at home and on the go. I used to just text my tweets to Twitter; soon, however, I discovered that I was missing out on a ton of high-quality tweets and conversations from the people I followed, since I couldn’t view the Twitter Newsfeed via text message and I wasn’t a huge fan of the Twitter mobile website. Thus I set out in search of a worthy Twitter Android app that would serve as my new way to tweet on the go.

• Find the best personalised news app for iPhone, iPad

  By Joel Mathis | 05 August, 2011 06:47

  When Flipboard hit the App Store last year, the personalised news app for the iPad turned out to be a revelation. There were already plenty of Twitter clients, Facebook apps, and RSS readers available for download—there were even apps that combined those streams of information into one. But none did it quite so elegantly, creating the sensation of effortlessly flipping through the magazine. Overnight, Flipboard reinvented the category.

• Apple iOS: Why it's the most secure OS, period

  By Robert Lemos | 06 June, 2011 20:04

  In June 2007, Apple released the iPhone, and the device quickly took off to become a major brand in the smartphone market. Yet when the iPhone shipped, security on the mobile operating system was nearly nonexistent. Missing from the initial iOS (then called iPhone OS) were many of the security features that modern-day desktop software has as a matter of course, such as data-execution protection (DEP) and address-space layout randomization (ASLR). Apple's cachet lured security researchers to test the platform, and in less than a month, a trio had released details on the first vulnerability: an exploitable flaw in the mobile Safari browser.

• Who’s using Twitter? Some surprising answers

  By Katherine Noyes | 11 December, 2010 06:20

  Eight percent of online Americans may use Twitter, as the Pew Internet & American Life Project reported on Thursday. But does that mean your small business should use the service in its marketing and communications efforts?

• Twitter 2.0: Not just for narcissists

  By Robert X. Cringely | 17 September, 2010 02:30

  Using Twitter is like being trapped in an elevator with someone who has a severe case of attention deficit disorder and just consumed three pots of truck-stop coffee.

• Google's Realtime Search update does what Twitter won't

  By Jared Newman | 27 August, 2010 08:10

  Searching for status updates is not Twitter's forte, so leave it to Google to make its own Realtime Search engine more powerful instead.