Willoughby City Council has selected Australian Platform-as-a Service provider, BlinkMobile Interactive, to implement phase one of its mobilisation strategy.

LAS VEGAS -- Services providers that have traditionally offered infrastructure as a service (IaaS) clouds are beginning to move up the stack into the platform as a service (PaaS) market in an effort to diversify their portfolio and respond to increasing customer demand for cloud-based development services.

In a pairing of unlikely partners, Piston Cloud Computing announced it will work to support integration of VMware's open source platform-as-a-service offering Cloud Foundry with OpenStack, the open source infrastructure-as-a-service model.

During a series of analyst briefings this week, Oracle has provided additional details of how it plans to play in the cloud moving forward.

Microsoft is unveiling a Cloud capability, Windows Azure Media Services, for delivering video to clients, including devices.

EMC VMware is likening its Cloud Foundry PaaS (platform as a service) to Linux for the cloud, serving as an application portability layer.

The PaaS-abilities are endless. Industry analysts are saying that now is the right time for developers to look to Platform-as-a-service as a viable option.

Enterprise developers looking to tap into Platform as a Service (PaaS) offerings over the next 18 months will not want for choice. In fact, one could argue that the existence of so many choices is creating confusion and inhibiting the growth of PaaS.