Australian digital marketing agency, Next Digital, has acquired South-East Asian digital marketing agency, FutureLab Asia, as part of its growth strategy in Asia.

Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.

Once Google cornered the bulk of the search market, many search marketers stopped optimizing their sites for other engines, but that could change when the Bing-Yahoo integration happens, experts speaking at Search Marketing Expo said.

Oracle has acquired the intellectual property assets of Market2Lead, maker of marketing automation and demand-generation software, for an undisclosed sum.

The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.

Online advertising spending grew 7.5 percent in the U.S. in the first quarter, a clear sign that the digital media industry is recovering from a rough 2009, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

The economic downturn continues to weigh on online ad spending. The worldwide market dropped by 5 percent during the second quarter compared to the same time period last year, according to market research company IDC.

The Interactive Advertising Bureau has published guidelines for determining when fraudsters are taking advantage of pay-per-click (PPC) advertisements.