News

• Microsoft's alleged 'click launderers' maintain innocence

  By Nancy Gohring | 21 May, 2010 05:22

  Beta customers named in two click fraud lawsuits Microsoft filed this week maintain their innocence, and both say they assisted the software giant in investigating the source of the problem.

• Microsoft chases 'click laundering'

  By Nancy Gohring | 20 May, 2010 05:27

  Microsoft said it has uncovered a new kind of click fraud, filing two lawsuits against people it says are using the scam.

• Study: Click fraud rate relatively low in 2009's Q4

  By Juan Carlos Perez | 20 January, 2010 06:29

  Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.

• Sophisticated botnet causing a surge in click fraud

  By Juan Carlos Perez | 18 September, 2009 06:58

  A new botnet has caused a sharp spike in click fraud because it is skirting the most sophisticated filters of search engines, Web publishers and ad networks, according to Click Forensics.

• New Trojan puts sneaky twist on click fraud

  By Jeremy Kirk | 02 July, 2009 04:15

  A new piece of malicious software has been discovered that cheats Google and potentially other search engines out of money.

• New Trojan puts sneaky twist on click fraud

  By Jeremy Kirk | 02 July, 2009 02:12

  A new piece of malicious software has been discovered that cheats Google and potentially other search engines out of money.

• Microsoft sues three for 'massive' click fraud scam

  By Martyn Williams | 16 June, 2009 13:24

  Microsoft filed a lawsuit on Monday against three people accusing them of running a "massive" click fraud scheme that involved harnessing hundreds of thousands of computer IP (Internet protocol) addresses to target advertisers promoting auto insurance and the World of Warcraft on-line game.

• Click fraud identification guidelines released

  By Juan Carlos Perez | 14 May, 2009 04:37

  The Interactive Advertising Bureau has published guidelines for determining when fraudsters are taking advantage of pay-per-click (PPC) advertisements.

• Google dismisses click fraud report

  By Juan Carlos Perez | 30 January, 2009 03:43

  Google is taking issue with a report that says click fraud hit a record high in the fourth quarter.

• Click fraud shoots up in Q4, driven by botnets

  By Juan Carlos Perez | 29 January, 2009 07:43

  Click fraud, a big threat to the highly profitable pay-per-click search advertising business, increased significantly in the fourth quarter, thanks to scammers' rising and sophisticated use of botnets.