The 15.3 percent click fraud rate represents a big improvement over the fourth quarter of 2008
Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.
Bad actors said to vie for a cut of Google's AdWords, defrauding advertisers
Companies such as Continental Airlines rely on Internet advertising from Google to deliver customers to their Web site. It constitutes essential marketing in the digital age.
The so-called Bahama botnet is eluding the best click-fraud filters from major search engines and Web publishers
A new botnet has caused a sharp spike in click fraud because it is skirting the most sophisticated filters of search engines, Web publishers and ad networks, according to Click Forensics.
The malware invisibly funnels search queries through its own site, cheating Google out of money
A new piece of malicious software has been discovered that cheats Google and potentially other search engines out of money.
The malware invisibly funnels search queries through its own site, cheating Google out of money
A new piece of malicious software has been discovered that cheats Google and potentially other search engines out of money.
The case represents Microsoft's first against click fraud
Microsoft filed a lawsuit on Monday against three people accusing them of running a "massive" click fraud scheme that involved harnessing hundreds of thousands of computer IP (Internet protocol) addresses to target advertisers promoting auto insurance and the World of Warcraft on-line game.
Google and others helped the Interactive Advertising Bureau tackle this controversial issue
The Interactive Advertising Bureau has published guidelines for determining when fraudsters are taking advantage of pay-per-click (PPC) advertisements.
Google isn't buying the latest click fraud estimates from Click Forensics.
Google is taking issue with a report that says click fraud hit a record high in the fourth quarter.
Click fraud rate hit a record in the fourth quarter, driven in part by scammers' use of botnets.
Click fraud, a big threat to the highly profitable pay-per-click search advertising business, increased significantly in the fourth quarter, thanks to scammers' rising and sophisticated use of botnets.
