Time will tell if Samsung can attract developers to its own smartphone operating system now that it has released the beta of its Bada software development kit.

Samsung is hoping a "Super-AMOLED" capacitive touchscreen will set the GT-S8500 Wave, the company's first smartphone based on its own Bada platform, apart from the competition, it said on Sunday. But analysts are questioning if the platform will be able to attract developers as well.

Samsung has revealed a bit more about Bada, a new mobile phone platform that's supposed to bring apps to cheaper smartphones.

Samsung is opening up its cheaper smartphones to third-party application developers with the launch of a new software platform it is calling Bada. The first phone running the software will go on sale during the first half of next year, with more products to follow later in the year, the company said on Tuesday.

Samsung introduced Bada, what the company calls a mobile platform for a new breed of its smartphones. But is there really a need for yet another mobile OS, next to the likes of Apple, Microsoft or Google?

Today brings news of Bada, a new smartphone operating system from Samsung, product of corporate fantasy that second-tier brands can really change the world.