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  • Marketing: Skating on thin ice

    By Patrick Budmar | 05 March, 2012 14:03

    Steven Bradbury not only won Olympic gold he also helped BenQ sell plenty of PCs

  • Skeptical shopper: Enhanced advertising in augmented reality

    By Ginny Mies | 22 June, 2010 09:40

    Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?

  • Do Apple's new ad policies take aim at Google?

    By Sarah Jacobsson | 11 June, 2010 03:25

    If you read the most recent revision of Apple's developer terms, it sure sounds like Apple is trying to keep its ad-rival--Google's recently acquired AdMob--off of the iPhone.

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