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Facebook privacy head suggests company will serve ads on other sites
Facebook's head of privacy policy, Erin Egan, hinted in a Web chat on Monday that Facebook would begin serving targeted ads to users on third-party websites.
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Privy offers social daily deal alternative
Pizza chain owner Melissa Ferriman wanted to boost business using an online social deal promotion. She tried services like Groupon, but eventually chose Boston-based Privy because it connected her restaurant with customers who weren't just looking for the next promotion.
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Yahoo makes a play for small business ad dollars, dives into proxy fight
Yahoo launched a free marketing dashboard on Wednesday to boost its advertising appeal for small and midsized businesses by simplifying digital marketing for them.
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Google introduces new TV like metrics for measuring ads
Google is introducing tools such as one that measures the percentage of an online advertisement that is viewed and for what duration, to help advertisers measure the effectiveness of their campaigns beyond impressions and clicks.
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Internet ad revenue hit $31.7 billion in 2011, topping previous record
Internet advertising revenue soared to a record high of US$31.7 billion in 2011, up 22 percent from 2010, according to a report released Wednesday by the Interactive Advertising Bureau and conducted by Pricewaterhouse Coopers.
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Larry Page letter highlights Google's conflicts
Google CEO Larry Page published a long public letter on Thursday that gives an update on the company's strategy and highlights some of the conflicts he faces after a year at the head of the company.
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Critics say FTC, Obama privacy plans would lead to major regulation
Recent online privacy proposals by the U.S. White House and Federal Trade Commission could lead to new regulations that stifle innovation on the Internet, some lawmakers and other critics said Thursday.
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Yahoo says it will implement do-not-track worldwide later this year
Yahoo websites worldwide will comply with visitors' "do not track" preferences starting later this year, Yahoo announced Wednesday.
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Google: Concerns over Instant unwarranted
Google shook the search market last week with the launch of Instant, a new feature that lets the company's search engine refresh results on the fly as people type their queries.
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Marketing: Skating on thin ice
Steven Bradbury not only won Olympic gold he also helped BenQ sell plenty of PCs
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Skeptical shopper: Enhanced advertising in augmented reality
Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?
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Do Apple's new ad policies take aim at Google?
If you read the most recent revision of Apple's developer terms, it sure sounds like Apple is trying to keep its ad-rival--Google's recently acquired AdMob--off of the iPhone.
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iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.
Spectra Logic and Australian National University Success Story - March 2012
Australian National University (ANU) located in Canberra, and ranked as one of the top universities in Australia, recently deployed two Spectra Logic T950 enterprise tape libraries at the heart of its 9.5 petabyte tape-based active archive to support ANU’s high performance private data cloud storage solution. The cloud-based storage installation with Spectra’s tape-based active archive allows ANU to efficiently support its exponential data growth, accelerate access to its research data, and improve overall data reliability.
Market Potential-Strategy Guide to the Active Archive Market
The active archive market is a growing segment where tape is seen as part of a disk or network fileystem. This means that to an end user disk and tape are “blended” and whether file is held on disk or tape is “invisible” to the end user. The active archive market is the fastest growing space in the storage industry and allows direct end user access to tape through a file system front end.












