IN PICTURES: Apple's big teases through the ages

The 'iPhone 5' Apple special event will be the company's 20th in 10 years ago ... relive the best of Apple's teases and see which delivered on their implications

September 5, 2007 - Tagline: The beat goes on

What we thought it meant: Sonny and Cher are finally coming to iTunes -- gods be praised.

The payoff: A passel of new iPods, including the Touch, Nano, and "Classic". And that's about it. Tragically, the 1999 made-for-TV-biopic, "And the Beat Goes On: The Sonny and Cher Story," has not yet made it to the iTunes Store. Maybe next year.

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