SMB Market: Opinions

Opinions
  • How (and why) to be a Pragmatic Visionary

    Strike a balance: Hear more on how visionary leaders in the exciting and fast-moving world of technology balance steady approaches to address realistic challenges with how and where to push the envelope, explore what’s possible, and leverage innovative new technology to drive change.

  • ​Digital vision must be led from the top-down

    Digital transformation is now a must, not an option. Businesses that don’t embark on the journey, and fast, will be left behind. One of the key differentiators between those who succeed at digital transformation, and those who simply come along for the ride, is the person who initiates and leads the change.

  • The Digital Disruption trends impacting Australia and New Zealand business

    Business owners are constantly warned “disrupt or be disrtrupted.” But what if it wasn’t about simply disruption, and more so the market we find ourselves in is the natural evolution of business in a data-driven world. After all, the business goals remain the same: profitability; delighted customers; and effective cost management.

  • ​How sustainable are the tech industry’s hot jobs?

    2015 saw demand for ICT skills skyrocket, while the talent pool supply shrivelled in comparison. Australian companies are facing the increasingly complex task of finding high-quality tech talent in a very competitive market, and this competition is only expected to become fiercer over the next five years.

  • 5-tips for how to get your start-up into the media by using PR

    Entrepreneurs might know their product backwards and have business degrees from the best universities (or not). But few have a clue about getting their message out to the media. We asked Lauren Clancy from Max Australia to talk about her industry and give pointers on what PR can do for you.

  • Can IBM redefine the future of email?

    IBM may have a great product in Verse, but columnist Rob Enderle writes that if Big Blue can’t figure out how to market this powerful email offering, it will never rise to its potential.

  • IT and the entrepreneurial age

    Today, if you want to be hired as a C-level executive in a major global enterprise, you are going to have to be capable of delivering high-growth and high-margin revenue streams. In short, you are going to have to be entrepreneurial.

  • 10 new words you need to know in Silicon Valley

    As mobile and consumer technology alters our lives, new coinages bubble up in the social networks to capture and express how people live. Here are 10 new words you need to know in order to describe the culture of Silicon Valley as well as the culture changes the valley is bringing into existence.

  • The art of storytelling in the age of content marketing

    The road to Contently Summit is lined with the homeless who live in the shadow of City Hall's towering dome. Along Market Street, the sour stench of urine and feces and unwashed bodies closes in. I turn west on Mission Street making sure to avoid eye contact with the forsaken outliers cursing at the world. Two giant, yellow construction cranes stain the skyline, and I feel a sense of dread at tech gentrification's Second Coming. Skirting iron-barred liquor stores and smoke shops, I finally arrive at Contently Summit, which I recognize by the "private party" sign out front. It is like an island resort serving free drinks and selling timeshares in the midst of a polluted, roiling sea of poverty.