ITC Awards

SMB Market: Opinions

Opinions
  • The Digital Disruption trends impacting Australia and New Zealand business

    Business owners are constantly warned “disrupt or be disrtrupted.” But what if it wasn’t about simply disruption, and more so the market we find ourselves in is the natural evolution of business in a data-driven world. After all, the business goals remain the same: profitability; delighted customers; and effective cost management.

  • ​How sustainable are the tech industry’s hot jobs?

    2015 saw demand for ICT skills skyrocket, while the talent pool supply shrivelled in comparison. Australian companies are facing the increasingly complex task of finding high-quality tech talent in a very competitive market, and this competition is only expected to become fiercer over the next five years.

  • 5-tips for how to get your start-up into the media by using PR

    Entrepreneurs might know their product backwards and have business degrees from the best universities (or not). But few have a clue about getting their message out to the media. We asked Lauren Clancy from Max Australia to talk about her industry and give pointers on what PR can do for you.

  • Can IBM redefine the future of email?

    IBM may have a great product in Verse, but columnist Rob Enderle writes that if Big Blue can’t figure out how to market this powerful email offering, it will never rise to its potential.

  • IT and the entrepreneurial age

    Today, if you want to be hired as a C-level executive in a major global enterprise, you are going to have to be capable of delivering high-growth and high-margin revenue streams. In short, you are going to have to be entrepreneurial.

  • 10 new words you need to know in Silicon Valley

    As mobile and consumer technology alters our lives, new coinages bubble up in the social networks to capture and express how people live. Here are 10 new words you need to know in order to describe the culture of Silicon Valley as well as the culture changes the valley is bringing into existence.

  • The art of storytelling in the age of content marketing

    The road to Contently Summit is lined with the homeless who live in the shadow of City Hall's towering dome. Along Market Street, the sour stench of urine and feces and unwashed bodies closes in. I turn west on Mission Street making sure to avoid eye contact with the forsaken outliers cursing at the world. Two giant, yellow construction cranes stain the skyline, and I feel a sense of dread at tech gentrification's Second Coming. Skirting iron-barred liquor stores and smoke shops, I finally arrive at Contently Summit, which I recognize by the "private party" sign out front. It is like an island resort serving free drinks and selling timeshares in the midst of a polluted, roiling sea of poverty.

  • IT leadership lessons from Sun Tzu: Passion matters

    I recently attended an event celebrating the 50th Anniversary of Moore's law and was entranced by some of the old stories from Intel's founding. Part of what I found fascinating was the virtual passing of the torch from the passionate founder Gordon Moore to Intel's current CEO Brian Krzanich.

  • Surveys show that enterprises tablet use is on the rise

    One in three U.S. adults now owns a tablet computer, up from 18% last year, according to a June 2013 study by the Pew Internet and American Life Project. So what about professional use? Are tablets standard-issue employee equipment? To find out, CDW surveyed professionals from midsize and large business, healthcare, higher education and state and local government to see how these devices are affecting day-to-day productivity.