Marketing: Features

Intel is a household name and one of the most recognisable brands in the world, but there was a time when neither the company nor its products were seen as very exciting.

Marketing gurus pushed email newsletters hard back in the days before social networking. If you believe everything you read online these days, you'd think that Facebook, Twitter, Google+, and other Web 2.0 services have left such vehicles in the virtual dust. Not so. Nor has the scourge of spam destroyed newsletters' effectiveness. Email marketing still achieves huge results--and pairing an effective email newsletter with a social media campaign can snag many more customers for your business than relying on social media alone.

Steven Bradbury not only won Olympic gold he also helped BenQ sell plenty of PCs

Are you a jargon junkie? Got an insatiable appetite for information? Do you rule over your company's systems with an iron fist, unwilling to yield control until someone pries the keyboard from your cold, dead hands?

Communication is the lifeblood of productivity. Businesses need to communicate with customers, managers need to communicate with employees, and workers need to communicate with peers. Effective communication is a crucial element of getting things done.

Managing director of Newport Capital, Lou Richard, has a wealth of financial advisory experience to distributors and resellers alike. He sat down with ARN to discuss some of the trends he sees in the market, and expectations for 2011.

A company’s brand is its core – it’s the heartbeat that pumps blood to the organs, or the queen bee that the workers strive to fulfil. It’s a critical component in determining a company’s market value, and one that goes beyond the marketing terms that people often dismiss as being spin. We take a detailed look at growing your brand in a competitive environment.

A writer's group I belong to wants to put on a conference this summer. Since I've written about two of the leading e-mail marketing services, Constant Contact and VerticalResponse, I volunteered to manage the messaging process and send out the e-mails. It's been interesting, meaning there's both good and bad details to report, but mostly good in that the messaging part of my job was pretty easy. The non-technical parts got a bit wonky, however, and I have three lessons to pass on.