Marketing

Australian digital marketing agency, Next Digital, has acquired South-East Asian digital marketing agency, FutureLab Asia, as part of its growth strategy in Asia.

Harner to BigCommerce, Lenior to Samsiung

Ingram Micro launches major national Partner Enablement Roadshow

To be successful in a difficult economy, companies should continue to focus on their business strategy and on differentiating themselves from rivals, Gartner has advised.

2012 Telstra Australian Business Awards entries open on February 6

Communication is the lifeblood of productivity. Businesses need to communicate with customers, managers need to communicate with employees, and workers need to communicate with peers. Effective communication is a crucial element of getting things done.

Managing director of Newport Capital, Lou Richard, has a wealth of financial advisory experience to distributors and resellers alike. He sat down with ARN to discuss some of the trends he sees in the market, and expectations for 2011.

A company’s brand is its core – it’s the heartbeat that pumps blood to the organs, or the queen bee that the workers strive to fulfil. It’s a critical component in determining a company’s market value, and one that goes beyond the marketing terms that people often dismiss as being spin. We take a detailed look at growing your brand in a competitive environment.

A writer's group I belong to wants to put on a conference this summer. Since I've written about two of the leading e-mail marketing services, Constant Contact and VerticalResponse, I volunteered to manage the messaging process and send out the e-mails. It's been interesting, meaning there's both good and bad details to report, but mostly good in that the messaging part of my job was pretty easy. The non-technical parts got a bit wonky, however, and I have three lessons to pass on.

Name: Mike Phillips