Green Products: Opinions

Evidence is mounting of a growing cynicism regarding green initiatives within the IT infrastructure space. We may be reaching a point where vendor hype has hit a saturation point and beginning to meet with customer resistance. While there is a genuine concern about data center power consumption, particularly with regard to accommodating increasingly dense technology footprints, the larger concern for most, particularly in the current climate, is controlling costs.

Broadly speaking, there are two main reasons for companies to go green. The first is to reduce energy costs, thereby saving the company money. As one IT executive put it to me recently, "Green computing is all about saving greenbacks."

You may very well prefer to postpone the task of refreshing your fleet of desktop systems and monitors, an exercise that can be both expensive and time-consuming. But inevitably, machines break down or your needs change, so you have to bite the bullet.