Carbon Footprint: Interviews

Once upon a time, the idea of using expensive, environmentally-friendly IT was expected to flop in the harsh world of business. But fast-forward to 2009 and green technology has leapt off the drawing boards into the realm of profitability.

Big companies carry big responsibilities in leading the green push in IT. And that responsibility is something IBM takes very seriously.

With most Americans switching their mobile handsets once every 18 months, the need to find safe ways to dispose of old mobile phones has only grown. ReCellular, a self-described "electronics-sustainability" firm based in the US, has spent the past two decades working with the US-based Cellular Telecommunications and Internet Association (CTIA) to become a major recycler and reseller of mobile handsets and accessories. Every day, ReCellular processes thousands of unwanted handsets and either fixes them for resale or sends them off to be melted down and recycled. ReCellular Vice President Mike Newman spoke with Brad Reed about how his company is helping to reduce e-waste, as well as how enterprises can benefit from donating their mobile devices for reuse and recycling.

What was your first IT job?

EBSCOhost is a fee-based research service that provides libraries in North America with access to more than 20 million articles from 20,000-plus journals and magazines, all driven from two data centers in the coastal town of Ipswich, Massachusetts. The data centers are owned and operated by EBSCO Publishing, the second-largest business unit of EBSCO Industries, which is one of the largest privately held firms in the Fortune 500. Michael Gorrell, senior vice president and CIO for EBSCO Publishing, explained that green IT principles are fundamental to helping the company keep up with sales growth averaging 26 percent per year for the last three years and storage growth of 200 percent annually, without equivalent growth in computing and data center infrastructure.

Saving on energy costs is obviously a good thing, but to Larry Quinlan, CIO at the consulting firm Deloitte, green IT simply makes good business sense. "If you run green IT right, you will end up with a vastly superior IT organization," Quinlan said during his keynote address at the recent Network World IT Roadmap event in the US, in which he described green IT as one of five technologies that will change IT. From reducing demand for IT resources to thin laptops, Quinlan has no shortage of ideas on how to make green IT deliver on multiple fronts.

Rackspace provides datacentre facilities under a managed hosting scheme. It is building a new UK datacentre and has had a green aspect to its business for about a year and a half. How is that affecting its operations?