- 7 February 2008 07:59
Leading Internet security vendor Grisoft changes name to AVG Technologies
Global change designed to enhance AVG brand awareness
Grisoft, developer of the AVG family of security software products, today announced that it is changing its name to AVG Technologies. The renaming affects all subsidiaries around the globe:
• The parent company is now AVG Technologies N.V. • The Czech Republic-based company is now AVG Technologies CZ, s.r.o. • The US-based company is now AVG Technologies USA, Inc. • The Cyprus-based company is now AVG Technologies CY, Ltd • The UK-based company, already operating under the AVG name, will now be known as AVG Technologies UK Ltd.
All other contact and commercial data remains unchanged, including current Grisoft trademarks.
In October 2007, the Australia and New Zealand distributor, Avalanche Technology Group, set up a separate business called AVG (AU/NZ) Pty Ltd to manage and distribute the AVG range of Internet security products. Peter Cameron, Managing Director of AVG (AU/NZ) said there were no immediate plans to amend the company name to AVG Technologies AU/NZ Pty Ltd.
"The change in name is primarily intended to enhance awareness of the AVG brand around the world,” said J.R. Smith, Chief Executive Officer of AVG Technologies. "By aligning our corporate identity with our brand identity, we expect to significantly increase the effectiveness of our marketing activities and other communications.”
The AVG brand is widely recognised in the anti-virus and Internet security marketplace. A recent poll undertaken in the United States found that AVG was the third most widely recognised anti-virus brand after Norton/Symantec and McAfee. AVG is one of the 20 most-downloaded programs at CNet’s download.com site. Over the past several months, the AVG domains in multiple international markets (including Australia and New Zealand) have been acquired to ensure a smooth transition to the new corporate identity. About AVG Technologies: Founded in 1991 in Brno, Czech Republic, AVG has expanded into a leading international developer of Internet threat protection solutions for consumers and SMBs. AVG is one of the fastest growing companies in the industry with more than 66 million active users around the world. The company has regional offices in North America and the United Kingdom, and employs some of the world’s leading experts in Internet security, specifically in the areas of threat research, analysis and detection. AVG’s award-winning products are distributed globally through resellers and over the Internet as well as via third parties through Software Developer’s Kits (SDK).
About AVG (AU/NZ) Pty Ltd — www.avg.com.au Based in Melbourne, AVG (AU/NZ) Pty Ltd is the Australian, New Zealand and South Pacific distributor of the AVG range of Anti-Virus and Internet Security products. AVG solutions provide comprehensive real-time protection against everything from viruses, spam, spyware, adware, worms, Trojans, phishing and exploits to cyber-criminals, hackers, scammers and identity thieves. The AVG products, which are active on more than 66 million PCs worldwide, provide outstanding technical solutions and exceptional value for home, small to medium business and enterprise clients. AVG provides always-on, always up-to-date protection across desktops, servers and email in the home plus corporations, government agencies, utilities and educational institutions.
AVG (AU/NZ) has over 1400 resellers across Australia, New Zealand and South Pacific.
AVG Technologies investors include: Enterprise Investors (http://www.ei.com.pl/english/index.php), based in Poland, Benson Oak (http://www.bensonoak.com/en/praxe.html), based in the Czech Republic and Intel Corp.’s venture arm Intel Capital (http://www.intel.com/capital/) based in the US.
For more detailed information please contact: Lloyd Borrett AVG (AU/NZ) 03 9581 0807 Shuna Boyd BoydPR 02 9418 8100
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