Solid growth for Alfresco sees an expanding partner ecosystem

Sydney, Australia – On the back of continued open source market momentum and promising business growth, Alfresco, the open platform for content management, has added two partners to its growing Australian channel.

Increasing Alfresco’s family of local partners to four, the addition of Permeance Technologies and Androgogic, provides the company with greater reach across state and vertical markets. Perth-based Permeance Technologies joins Alfresco as a systems integrator focused on open technologies, boasting a team of experts that span the full lifecycle of all Content Management, Enterprise Portal and Development projects.

According to Barry Costin, Sales Director for Alfresco APAC, “Permeance’s expertise in content management, coupled with its sales and delivery capabilities in Perth, Melbourne and Sydney, means it can utilise the value of Alfresco’s ECM platform to provide high performance business systems to customers – either integrated with the Liferay open source portal technology also sold by Permeance, or as a separate offering to solve a multitude of content management and delivery problems.”

Shayne Tanner, Director of Sales at Permeance said, “Right now is the time for enterprise open source to shine. Interoperability, open technology, ownership and ‘unlock us from the vendor’, is what I hear on a daily basis. Alfresco sits nicely in our stable of open technology solutions."

Alfresco has also signed Androgogic, a Sydney-based provider of educational technology strategy and systems. Education remains a strong market for Alfresco globally and, with its focus on providing technology to educational organisations of all sizes, Androgogic will enable Alfresco to grow its business in the sector.

Androgogic has a long history in educational technology installations, and in implementing the Moodle Learning Management System used widely across Australia and the world. Androgogic has more than 60 deployments in the field from whole universities to government and private institutions, and Alfresco is now its recommended learning content management system for Moodle environments.

"We are excited and very optimistic about the new Androgogic-Alfresco partnership, which heralds a new era for open source learning content management in education,” said. Androgogic CEO Alexander Roche.

“Alfresco provides a super-highway to seamless repository integration with the Moodle Learning Management System and is now a vital part of the Androgogic Educational Technology platform.”

The new partner appointments come at a time when the local Alfresco operation requires greater partner support to meet customer demand, as more and more Australian public and private organisations migrate ECM deployments to open source and adopt a cross-platform approach to content management.

“A large number of companies are looking very closely at the large amounts of money they’ve been spending over years with proprietary enterprise content management products - and they’re coming to the conclusion that there is better value, openness and flexibility available from Alfresco,” said Barry.

“They also know the historical Microsoft-centric view of devices and end-user productivity is rapidly crumbling under the pressure of new platforms (like Apple and Android). Vendor-neutral products, like Alfresco, which offer strong cross-platform and mobile support, out of the box and at no extra cost, are gaining favour.

In addition, there’s the steady march toward cloud services for content management, which is picking up pace and Alfresco is well positioned with its “Cloud Connected Content” capability.”

Growing at a rate of around 40% per annum, Alfresco has plans to double its technical support team in coming months and will add direct sales and solution engineering headcount.

“Our business model is fundamentally partner driven with around 80% of all transactions done through partners, and that won’t change. Our focus is still very much on building a partner ecosystem that provides us with complete geographic coverage across Australia and New Zealand, so in the coming quarters we will look at appointing additional partners in Brisbane, Adelaide and Canberra. With a healthy business pipeline on the east coast, we could also sustain another one or two partners in Sydney and Melbourne.

“Fewer and deeper remains our approach to partners - we want enough partners to meet growth expectations whilst still allowing good market share and profitability for the partners in our channel.”

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For more information or to speak with Barry Costin, Sales Director for Alfresco APAC, please contact Michelle Rovere at PurePR (+61 (0) 408 441 662 or michelle@purepr.com.au).

About Alfresco

Alfresco is the open platform for social content management. With over 2,200 customers in 55 countries, Alfresco is the world’s most trusted open platform for highly scalable, enterprise-class content management. Boasting over 250 partners, a vibrant open source community, and customers including Home Depot, Michelin and the New York Philharmonic, the Alfresco ecosystem is driving innovation across the globe. Headquartered in London, with US headquarters in Atlanta, Alfresco was founded in 2005 by a team of content management pioneers including CTO, John Newton, and CEO, John Powell. For more information, visit http://www.alfresco.com/.