HP Adds Bluechip Infotech As New Australian Distributor

Sydney, Australia, January 20, 2012 – HP today announced the addition of a new local distributor, Bluechip Infotech, for its Personal Systems Group (PSG) in Australia, effective immediately. Bluechip is a growing Australian distributor with offices in five states and warehouses in four. This will allow HP’s PSG division to grow its market share; expanding into new reseller networks for its market-leading PC products.

“Today’s announcement is in response to accelerated market growth and provides our resellers with a distinct advantage,” said Margrith Appleby, HP Channel Sales Organisation Director. “Bluechip are a value-added distributor and we firmly believe this will not only round out our distribution offering to our resellers, but also offer them broader choice when looking to purchase HP PSG products. The addition of Bluechip demonstrates our ongoing commitment to invest in our channel partners and offer our customers the best access to our product portfolio.”

“2012 will be an exciting year for HP and our partners. We have new products featuring industry leading innovation and we want to ensure that our partner network is strong and our resellers, both current and new, can benefit from our new range and growth goals.”

Bluechip will carry HP PSG’s full product portfolio, excluding its Retail POS systems. “We are very excited to be part of the new distributor network for HP Personal Systems Group portfolio. It is a privilege for Bluechip to be associated with the world’s largest technology company in the industry,” said Johnson Hsiung, Bluechip Managing Director. “We have maintained our strong focus in SMB and education channels in the last few years. With this opportunity on board, we will continue our commitment to provide a better service and a broader range of products for the IT channels in 2012.”

HP Channel Commitment The success of HP’s business is fundamentally aligned to the Australian channel. It’s this simple fact that drives HP to find new ways of supporting partners. HP offers a broad range of training and incentive programs across all its business units and product categories to stimulate growth and support the channel’s success. For example, the HP PSG Rewards program provides resellers with the ability to earn points that can be converted to cash on a HP Rewards PrePaid Visa Card. HP Distributor Network

In addition to Blue Chip Infotech HP’s PSG portfolio is currently available from: • Dicker Data • Ingram Micro • Synnex • Sektor

### About Bluechip Infotech

Bluechip Infotech, established in 1997, focuses on delivering the latest IT products to a wide channel base while maintaining a dedicated commitment to first class service. With Australian offices in Sydney, Melbourne, Brisbane, Perth and Adelaide we are able to back our commitment to service through localised support.

Bluechip Infotech has a long and successful history dealing with the SMB / Education markets through their channel partners. Our value is that we bring the Channel and Vendors together to provide solutions through cooperation. www.bluechipit.com.au

### About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at www.hp.com.au

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